Hi there, I’m Muhammed Shuhaib, I have done my graduation from the University of Calicut, and I am pursuing Digital Marketing from HiLITE Business Park, Calicut. Branding, content creation, and digital marketing are some of my areas of passion and I love developing unique brands and marketing campaigns. My greatest dream is to become a Digital Marketing Expert in Palakkad/Kerala. I’m a very enthusiastic marketer who loves to stay updated with all kinds of marketing trends and provides marketing solutions that help brands establish strong connections with their customers.
Defining Digital Marketing
Digital marketing may be described as the marketing of products or services through digital media and digital technology, particularly the Internet.
Comparison of Digital Marketing with Traditional Marketing
Digital marketing is different from the traditional methods of marketing (like TV, Radio, Newspaper) because.
* Worldwide Presence – Helps firms in connecting with their customers across the globe through websites.
* Economical Advertising – Provides economical marketing solutions as compared to traditional means of marketing.
* Specific Audience Targeting – Allows businesses to connect with their customers according to their age, location, interests and surfing habits.
* Measure Effectiveness – Provides analytics for measuring the performance of marketing campaigns.
* Increase Brand Awareness – Creates a strong online presence and makes the brand name popular among the potential customers.
* Better Customer Engagement – Enables customer interaction with the firm through social networking sites and emails.
* Higher Conversion Ratio – Turns potential customers into actual buyers of the firm.
Digital marketing professionals or digital marketers have a pivotal role to play in helping companies succeed in the online arena. They are the driving force behind all the digital marketing activities of a firm. Some of their roles include market research, website optimization, data analysis, strategic planning with the marketing team, and content creation. Marketing forms an important part of any organization’s success. With the changing times and the predominance of digital platforms in today’s world, digital marketing has become much more powerful than traditional marketing.
MY SKILLS
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